In this guide, we’ll discuss lead generation quizzes, what they are, some classic lead generation examples, lead generation best practices and how to make a lead generation from scratch in 5 easy steps. When used right, lead generation quizzes can not only engage an audience but also capture valuable leads to grow your website. In some cases, like in health plans, quizzes are needed to assess the user to find the right plan and move them along in their customer journey. Lead generation quizzes are a neat way of keeping visitors on your site for longer and giving them something fun to do. Did you know a lead generation quiz can boost conversions and engagement on your site?
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